Effective Date: August 3, 2026
Last Updated: August 3, 2026

Merritt Made Human Performance, LLC (“Merritt Made Human Performance,” “MMHP,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, store, and protect personal information when you:

• Visit merrittmadehumanperformance.com;
• Complete an application, assessment, questionnaire, or contact form;
• Purchase or participate in our in-person or remote coaching services;
• Use the Merritt Made Human Performance coaching application powered by Exercise.com;
• Communicate with us by email, telephone, text message, video call, social media, or through a coaching platform; or
• Otherwise interact with Merritt Made Human Performance.

By using our website or voluntarily providing information to us, you acknowledge the practices described in this Privacy Policy.

Depending on how you interact with Merritt Made Human Performance, we may collect the following categories of information.

Contact and Account Information

This may include:

• Name;
• Email address;
• Telephone number;
• Mailing address;
• Date of birth or age;
• Account login information;
• Emergency-contact information; and
• Parent or legal guardian information when applicable.

Coaching and Performance Information

This may include:

• Training goals and desired outcomes;
• Exercise and athletic history;
• Sport, position, competitive level, or occupation;
• Training availability and schedule;
• Access to facilities and equipment;
• Exercise preferences;
• Program participation and adherence;
• Workout results, performance measurements, progress reports, and testing data;
• Check-in responses and coaching feedback; and
• Other information you provide to help us personalize your training.

Health and Readiness Information

To help us evaluate exercise readiness and provide appropriate coaching, we may collect information concerning:

• Injuries, pain, physical limitations, and previous surgeries;
• Medical conditions relevant to exercise participation;
• Medications that may affect exercise, when voluntarily disclosed;
• Physician recommendations or exercise restrictions;
• Lifestyle, sleep, recovery, stress, or nutrition information;
• Physical Activity Readiness Questionnaire responses;
• Health-history assessment responses; and
• Medical or professional clearance documentation when appropriate.

Please provide only information that is reasonably relevant to your safe participation in coaching.

Communications and Media

We may collect:

• Emails, text messages, direct messages, and coaching-platform messages;
• Notes from telephone or video conversations;
• Exercise videos, progress photos, movement assessments, and other media you submit;
• Testimonials or feedback you voluntarily provide; and
• Records of customer-service or coaching interactions.

Transaction Information

When you purchase a service, we may collect:

• The service or package selected;
• Transaction date and amount;
• Payment and subscription status;
• Billing history;
• Discounts, refunds, or credits; and
• Limited payment-related information supplied by our payment provider.

Full payment-card information is generally collected and processed by third-party payment processors rather than stored directly by Merritt Made Human Performance.

Website and Technical Information

When you visit our website or use an online service, the website, platform, and their service providers may automatically collect information such as:

• Internet Protocol address;
• Browser and device type;
• Operating system;
• Referring website;
• Pages viewed;
• Dates and times of visits;
• Approximate location derived from an IP address;
• Interactions with website features or embedded content; and
• Cookie, analytics, or similar technology information.

We may collect information:

• Directly from you;
• From a parent or legal guardian;
• Through applications, assessments, waivers, contracts, check-ins, and other forms;
• Through Exercise.com and its affiliated service providers;
• Through payment processors;
• Through our website provider;
• Through email, telephone, text, social media, or video communication;
• Automatically when you visit our website; and
• From another person when you authorize that person to provide information to us.

We may use personal information to:

• Review applications and determine whether our services may be appropriate;
• Create and manage client accounts;
• Design, deliver, monitor, and modify individualized training programs;
• Evaluate exercise readiness and identify when medical clearance may be appropriate;
• Track progress, adherence, performance, and coaching outcomes;
• Communicate about programs, check-ins, scheduling, payments, and account matters;
• Provide customer service and respond to questions;
• Process payments, renewals, cancellations, and refunds;
• Maintain business, tax, insurance, and transaction records;
• Improve our coaching services, website, client experience, and business operations;
• Protect clients, MMHP, and others from fraud, misuse, or safety threats;
• Send promotional communications when permitted;
• Enforce our contracts, policies, and legal rights; and
• Comply with applicable laws, regulations, court orders, or legal processes.

We may also use information that has been aggregated or reasonably de-identified for business analysis and service improvement.

Health, injury, and fitness information may be used to personalize coaching, evaluate exercise readiness, modify exercise recommendations, and support client safety.

Merritt Made Human Performance provides fitness and performance coaching—not medical diagnosis, treatment, physical therapy, or emergency medical services. Unless we expressly notify you otherwise, MMHP is not acting as a healthcare provider or health plan covered by the Health Insurance Portability and Accountability Act, commonly known as HIPAA. Information submitted to MMHP may therefore not receive the same protections as information held by a HIPAA-covered healthcare provider.

We do not use client health information for third-party advertising. We may disclose relevant information to a healthcare or allied professional when you request or authorize us to do so, or when disclosure is otherwise permitted or required by law.

We may disclose personal information in the following circumstances.

Coaching and Business Service Providers

We may provide information to companies that help us operate our business and deliver services, including:

• Exercise.com and its affiliated companies, including Daxko;
• Website hosting providers such as GoDaddy;
• Payment processors;
• Email, telephone, text-messaging, and video-conferencing providers;
• Scheduling, document-storage, and administrative software providers;
• Analytics or advertising providers, if those services are enabled;
• Accountants, attorneys, insurers, and other professional advisers; and
• Contractors or coaches assisting MMHP with an authorized service.

These providers may access information only as needed to perform their functions or as otherwise described in their respective privacy policies.

At Your Direction

We may disclose information when you ask or authorize us to communicate with a parent, guardian, coach, physician, physical therapist, athletic trainer, or another professional.

Legal, Safety, and Business Purposes

We may disclose information when we reasonably believe it is necessary to:

• Comply with applicable law, a subpoena, court order, or governmental request;
• Protect the rights, safety, and property of a client, MMHP, or another person;
• Investigate suspected fraud, abuse, or violations of our agreements;
• Establish, exercise, or defend a legal claim; or
• Complete a merger, acquisition, financing, reorganization, or transfer of business assets, subject to appropriate privacy protections.

Merritt Made Human Performance does not sell personal information in exchange for money.

If MMHP uses analytics pixels, advertising cookies, or similar technologies, information about website activity may be disclosed to advertising or analytics providers. Certain state laws may define some of these disclosures as “selling,” “sharing,” or targeted advertising even when no money is exchanged.

Where applicable, you may request to opt out of advertising-related sharing by contacting us or using the cookie and tracking controls made available on our website.

We do not disclose health-history responses, exercise-readiness information, private coaching communications, or client-submitted progress media to third-party advertisers.

Payments may be processed through Exercise.com, Daxko, or another third-party payment processor. Payment providers may collect payment-card and billing information under their own privacy policies and security practices.

Merritt Made Human Performance generally receives transaction records and payment status rather than retaining complete payment-card numbers. You should review the privacy policy presented by the applicable payment provider.

We may use email or text messaging for:

• Coaching communication;
• Check-in reminders;
• Scheduling and account updates;
• Payment or subscription notices;
• Customer support; and
• Promotional information when permitted.

You may unsubscribe from promotional emails by using the unsubscribe link, when available, or by contacting us. You may opt out of promotional text messages by replying “STOP,” when that functionality is available, or by contacting us directly.

Opting out of promotional messages does not prevent us from sending non-promotional messages reasonably necessary to administer an active service, transaction, or account.

Mobile telephone information and text-message opt-in consent will not be sold or provided to unaffiliated third parties for their own marketing. We may provide this information to vendors that help us deliver our communications.

Photos, exercise videos, and other media submitted for coaching may be reviewed and stored as necessary to deliver services.

Submission of media for coaching does not automatically authorize MMHP to use that media publicly. We will obtain separate permission before using an identifiable client’s image, video, testimonial, name, or results in advertising, social media, case studies, or other public promotional materials.

You may withdraw future promotional permission by contacting us. Withdrawal will not necessarily require MMHP to recall materials already lawfully published or distributed before the withdrawal.

Our website and its service providers may use cookies and similar technologies to:

• Enable website functionality;
• Maintain security;
• Remember visitor preferences;
• Understand website traffic and performance;
• Measure marketing effectiveness; and
• Provide or measure relevant advertising, if enabled.

Our website may also contain embedded content, such as video players, forms, or links operated by third parties. These providers may collect technical or usage information under their own privacy policies.

You may be able to manage cookies through the preference controls displayed on our website or through your browser settings. Disabling certain cookies may affect website functionality.

Our website may link to or integrate with third-party websites and services, including Exercise.com. Information submitted through those services may be processed by both MMHP and the applicable platform provider.

Third-party services maintain their own privacy policies and security practices. MMHP is not responsible for the privacy practices of websites or services we do not operate.

Exercise.com is affiliated with Daxko. Its privacy notice is available at:

https://www.daxko.com/company/privacy-policy

Our website and online forms are not intended to be completed independently by children under 18.

If a participant is under 18, a parent or legal guardian must communicate with MMHP, provide the participant’s information, manage the participant’s account, and complete all required agreements and authorizations. We do not knowingly collect personal information online directly from a child under 13 without appropriate parental involvement or consent.

Clients under 18 must have a parent or legal guardian authorize participation and complete required contracts, waivers, and health forms unless applicable law provides otherwise.

If you believe a child has submitted information without appropriate parental permission, contact us so that we can review and, when appropriate, delete it.

We retain personal information for as long as reasonably necessary to:

• Deliver and administer services;
• Maintain appropriate coaching, safety, and transaction records;
• Fulfill the purposes described in this policy;
• Meet tax, accounting, insurance, and legal obligations;
• Resolve disputes; and
• Enforce agreements.

Retention periods may vary based on the type of information, the client’s age, the length of the coaching relationship, and applicable legal requirements.

When information is no longer reasonably necessary, we may delete, de-identify, or securely dispose of it. Information may remain temporarily in backups or records that we are legally required to retain.

We use reasonable administrative, technical, and organizational measures intended to protect personal information from unauthorized access, loss, misuse, alteration, or disclosure.

However, no website, application, communication method, or electronic storage system is completely secure. We cannot guarantee absolute security. You are responsible for maintaining the confidentiality of your login credentials and notifying us if you believe your account has been compromised.

Please do not send highly sensitive or urgent medical information through ordinary email or text messaging.

Depending on where you live and subject to applicable law, you may have the right to request that we:

• Confirm whether we maintain personal information about you;
• Provide access to certain personal information;
• Correct inaccurate information;
• Delete certain information;
• Provide a portable copy of certain information;
• Limit or withdraw certain consent;
• Opt you out of promotional communications; or
• Opt you out of certain advertising-related disclosures.

To make a request, contact us using the information below. We may need to verify your identity before completing the request. A parent or legal guardian may make an appropriate request concerning a minor.

Some information may be retained when permitted or required by law, including information needed to complete a transaction, maintain safety and business records, resolve disputes, prevent fraud, or establish legal claims.

We will not unlawfully discriminate against you for exercising an applicable privacy right. If you disagree with our response, you may contact us to request that we reconsider it.

We may update this Privacy Policy as our services, technology, vendors, or legal obligations change.

The revised policy will be posted on this page with an updated “Last Updated” date. Material changes may also be communicated through the website, coaching platform, or other appropriate means.

For privacy questions, concerns, or requests, contact:

Merritt Made Human Performance, LLC
Attn: Privacy
Email: trevor@merrittmadehumanperformance.com
Phone: (253) 303-2748
Website: https://merrittmadehumanperformance.com